Exhibition Preparation

This course gives an introduction to the skills needed to make your exhibition activities more profitable. This one-day instructor led course will be a combination of group discussion and hands-on practice. Each section of the course will provide an opportunity to explore the subject area, followed by an exercise to reinforce learning. All courses are highly interactive and we encourage all delegates to join in, to enhance their learning process.

To provide delegates with a good understanding of how to maximise profit-making opportunities from exhibitions.

Course Objectives

By the end of the course, delegates will be able to:

• Set objectives and monitoring systems
• Manage stand layout and design
• Select the best positions and staff for your stand
• Maximise every opportunity at each exhibition
• Understand visitor body language

Pre-requisites

We recommend that all those who attend are:

• Using, or are planning to use exhibitions as a marketing tool

Course Content
(If requested courses can be tailored to cover specific work requirements)

• Selecting the right staff for your stand
• Identifying opportunities
• Setting individual targets
• Creating powerful literature
• Translating visitor body language
• Follow-up procedures
• Measuring return on investment
• Who are you talking to
• What are your key messages
• What are your USPs
• Setting objectives
• Creating monitoring systems
• Picking the right show
• Choosing the best position
• Pre-show marketing techniques
• Stand design and the three-second rule

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