Exhibition Staff Training

This course gives an introduction to the skills needed to staff an exhibition stand. This half-day instructor led course will be a combination of group discussion and hands-on practice. Each section of the course will provide an opportunity to explore the subject area, followed by an exercise to reinforce learning. All courses are highly interactive and we encourage all delegates to join in, to enhance their learning process.

To provide delegates with a good understanding of how to maximise profit-making opportunities from exhibition stands.

By the end of the course, delegates will be able to:

• Select the best staff for your stand
• Set personal objectives and targets
• Maximise every opportunity at each exhibition
• Understand visitor body language
• Network effectively

We recommend that all those who attend have:

• Booked space at an exhibition

Course Content
(If requested courses can be tailored to cover specific work requirements)

• Stand composition and layout
• Selecting the right staff for your stand
• Identifying opportunities
• Setting individual targets
• Using body language to attract visitors
• Maximising opportunities
• Creating staff rotas
• Effective networking
• Translating visitor body language
• Qualifying prospects
• Follow-up procedures
• The importance of measuring return on investment

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