Money-making Marketing - Introduction

Introduction

This course gives an introduction to the skills needed to make more money from your business by using effective marketing. This one-day instructor led course will be a combination of group discussion and hands-on practice. Each section of the course will provide an opportunity to explore the new subject area, followed by an exercise to reinforce learning. All courses are highly interactive and we encourage all delegates to join in, to enhance their learning process.

Course Aim

To provide delegates who have no previous knowledge with a good understanding of the basics of growing a business using marketing.

Course Objectives

By the end of the course, delegates will be able to:

• Develop key messages and Unique selling points
• Set objectives and targets
• Understand the variety of elements within the marketing mix
• Create an effective promotional strategy
• Measure return on investment from marketing campaigns

Pre-requisites

We recommend that all those who attend are able to:

• Understand the need for marketing in their business

Course Content
(If requested courses can be tailored to cover specific work requirements)

• Who are you talking to
• What are your key messages
• What are your USPs
• Setting Objectives
• Measuring Results
• How to identify the benefits
• What's in it for the Customer
• Integrated Marketing
• An introduction to the different elements of the marketing mix:
• Advertising
• Public Relations
• Word of Mouth
• Cold Calling
• Online Marketing

Back to previous page