Word of Mouth Marketing - Introduction

Introduction

This course gives an introduction to the skills needed to grow your business using word of mouth marketing. This half-day instructor led course will be a combination of group discussion and hands-on practice. Each section of the course will provide an opportunity to explore the subject area, followed by an exercise to reinforce learning. All courses are highly interactive and we encourage all delegates to join in, to enhance their learning process.

Course Aim

To provide delegates with a good understanding of how to maximise profit-making opportunities from exhibitions.

Course Objectives

By the end of the course, delegates will be able to:

• Set objectives and monitoring systems
• Prepare for networking situations / opportunities
• Introduce themselves appropriately
• Interact and build relationships with others
• Follow up on word of mouth contacts

Pre-requisites

We recommend that all those who attend are:

• Using, or are planning to use networking or word of mouth as a marketing tool

Course Content
(If requested courses can be tailored to cover specific work requirements)

• Setting objectives
• The right mindset
• Plans / Targets
• Personal grooming / Image
• Who to approach
• How to approach
• Shaking hands / Eye contact
• Introductory comments
• Behaviour types
• Building Rapport
• Selling versus listening
• Asking for business
• The importance of business cards
• Follow-up procedures
• Measuring return on investment
• Where to network

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